Help your clientele embrace the modern trend of casual, lived-in hair with new INVISIBLEWEAR™! Paul Mitchell® dedicated artist Jay Small, who works out of his Venice Beach home providing clients with one-on-one hair styling, is known for enhancing natural textures with his hair-cutting skills. With his knowledge of truly effortless hair styles, Jay has been working closely with the line, and offers his expertise for helping guests create long-term relationships with INVISIBLEWEAR.

Simplified Styling
INVISIBLEWEAR undone looks are super chic, but never overstyled. Talk to your guest about simplifying her styling routine, so she can get the looks she loves without too much time, fuss or complication.


Jay’s Pro Tip: “INVISIBLEWEAR Shampoo and Conditioner are formulated to leave hair simply balanced. For clients who have dry, coarse texture and fear shampoo, I would recommend applying conditioner first, then shampooing after. What we have to remember is that consumers don’t routinely brush their hair and move the oils of the root though to the ends. Applying conditioner first will help balance the entire hair shaft, then shampooing with INVISIBLEWEAR will gently remove any remaining residue.”

So Much Versatility
Be sure to communicate the versatility of this perfect edit of products. Show guests how to go an extra day (or two) without washing their hair, and how the assortment of stylers will take them from next-day beach waves to third-day top-know, and so on.